Marketing Manager

Our client are looking for an experienced Marketing Manager to become an integral part of the marketing function and take ownership for driving demand and increasing reseller loyalty.

The Marketing Manager is responsible for demand generation for many key brands, through best-inclass marketing planning and execution.

You would also be responsible for the ongoing success of their established reseller partner programme. Additionally, this role covers internal and external corporate marketing activity and the delivery of the brand, ensuring consistent execution across all touch points.

Developing and enhancing relations with brand partners as well as sales, product, finance and vendor teams is essential, to create marketing campaigns that drive growth and deliver the maximum

Role requirements:

• Develop, execute and report on quarterly marketing plans, aligned with our brand partners and own business needs

• Sustain and enhance strong relationships with our brand partners and internal functional teams (ie sales, mobile solutions, purchasing, finance etc)

• Ensure all brand partner marketing funds are leveraged and deliver the maximise return on investment

• Manage all internal brand partner incentive and promotional sales days

• Be a key driver of loyalty through the ongoing management of our  loyalty programme, including the successful annual delivery of our  conference  and ongoing content updates for the dedicated website

• Manage and deliver our flagship digital publication, working with our brand partners for content and advertising, our in-house designer for creative and internal stakeholders

• Manage the content creation of our weekly reseller email communications

• Initiate content/news items (with our Digital Marketing Executive) for the website and social media channels (LinkedIn, Twitter, Facebook)

• Manage the creation and ongoing maintenance of our slideware (ie company presentation, sales presentations, new business presentations, quarterly business reviews etc)

• Own and execute our participation in relevant tech industry awards

• Support internal events including our quarterly town hall presentations and fund-raising days

• Own the management of our customer, media and brand partner databases to ensure the most accurate and relevant target data to support our demand generation and sales enablement activities

• Budgetary management, forecasting and reporting of activity

Knowledge Skills and Experience:

• Previous channel marketing experience

• Excellent communication skills, presenter and a great networker

• Knowledge of the mobile/tech channel

• Brand partner ownership experience within the mobile/tech Sector

• Ability to adapt to rapidly changing priorities

• Excellent copywriting/story telling

• Self-starter and driven to deliver results directly and through the influence of others

• Creativity in both the design and implementation of programs and plans

• Great organisation skills with the ability to balance multiple tactical projects with strategic thinking

• Budgetary management and experience in ROI reporting