Customer Marketing Controller

Do you have a real passion for wine and a minimum of 7 years experience within FMCG in a customer/shopper marketing environment?
Is it your time to now work for a fabulous organisation reporting to the Head of Marketing in a business which is going from strength to strength?

You will have some leadership ability as well as digital/e-commerce experience

This is a newly created role located in Oxfordshire, near Oxford, Aylesbury, Princes Risborough and High Wycombe. Currently home based but as from September the plan is a mix of office and home working.

What will I be doing as a Customer Marketing Controller?

• To define and implement the Customer Marketing strategy which supports the delivery of the overall business plan.
• Coordinating with Brand and Category teams, and in conjunction with the sales team, to deliver business objectives of category value growth
• Creation and delivery of strategic customer marketing plans, by sector/channel including ; On and Off Trade and On line
  Identification and prioritisation of resource and investment. Aligned to brand and category plans and overall delivery of the
  business plan
• Work cross-functionally to set toolkits and process for delivery of best in class Path To Purchase
• Deliver best in class execution at POP
• Reviewing value-based investment opportunities as part of cross-functional team
• Work closely with the brand team to ensure all activation is inline with brand vision/positioning and delivers against brand
  objectives
• Ensure all activities deliver efficient ROI. Manage budgets within agreed levels and work with the Sales team to ensure that all
  customer specific marketing budgets are optimised.
• Assist the sales team in developing and implementing annual account plans aligned to the strategic plans and lead the customer roadshow process to ensure plans are presented in a compelling and inspirational manner.
• Continually review sector performance and evaluate all activity. Recommend plan adjustments as necessary and carryout ad hoc analysis as required
• Lead Ready to Sell process. Work with the brand, category and sales teams to introduce new brands/products/packs as
  appropriate, ensuring Sales are provided with the necessary sales tools to ensure a successful sell-in
• Provide clear direction and leadership to the Customer Marketing Manager and ensure necessary development plans are in place to maximise their potential.
• Supporting achievement of value and volume objectives set in the business plan in relevant channels/customers using the most ROI efficient mechanics
• Ensuring Customer Marketing budget allocation is in accordance to strategic priorities and ROI deliverables