Marketing Executive

Do you have previous Marketing experience and are you looking for your next challenge?

Our lovely client based in Wokingham is looking for 2 experienced Marketing Executives to join them! Both within the same company but different roles.

ROLE NUMBER ONE:

Your Role:

You will be responsible for managing and implementing email marketing and marketing automation campaigns . You will also have the day-to-day responsibility for managing social media activities and supporting UK&I events. You will be part of the CRM super user team and will need to be involved in the CRM testing workgroup and briefings.

Main Duties:

• To manage and implement marketing campaigns and budgets, with a particular focus on email marketing and social media
• To manage and cleanse the house file and email distribution list
• To have a supporting role in events managements
• To produce detailed, monthly tracking and measurement reporting
• To research markets to identify opportunities for emails and marketing automation
• Manage and implement social media activities and work closely with the website, SEO and PPC team for online advertising opportunities
• To be the CRM super-user and be involved with EHQ testing projects
• Ad-hoc marketing activities to support the sales and bids function.

Other Responsibilities:

• Manage and organise email marketing and marketing automation
• Manage and implement social media channels whilst working closely with the Web, SEO and PPC teams
• To provide input into image and video production for social media campaigns
• Support the team with events and webinars (ad-hoc)
• Provide input into marketing budget and to ensure campaigns are delivered on time and within budget
• Monitor effectiveness of campaigns and report on monthly basis
• Monitor the competition’s activities and be aware of market changes and development.

Experience needed for this role:

• Marketing qualification or Marketing Experience
• Familiar with e-broadcast tools is essential
• Familiar with Microsoft SharePoint (MOSS) would be an advantage
• Strong verbal and written communication skills are essential.

ROLE NUMBER TWO:

Your Role:

You will be responsible for managing and implementing marketing campaigns for the Central and Eastern Europe and the Nordics business, in particular a large focus will be on Poland and Norway. You will also be required to manage the Northern European events and webinars, as well creating content to support these events, such as collateral, event flyers and pre/post-event briefings.

Main Duties:

• Provide input into marketing budget and to ensure campaigns are delivered on time and within budget
• To have a particular focus on email marketing, marketing automation and webinars
• Manage and implement social media activities and work closely with website, SEO and PPC team for online advertising opportunities
• Responsible for the production of the relevant Marcoms such as brochures, reviews, case studies and press releases.

Other Responsibilities:

• Manage and organise email marketing and marketing automation
• Manage the webinar schedule and implementation whilst liaising with colleagues and media to promote them
• To research markets to identify opportunities for events and webinar topics
• Manage and implement social media channels, curation and lead-generation campaigns
• To provide input into image and video production for social media campaigns
• Monitor effectiveness of campaigns and report on monthly and quarterly basis

Experience needed for this role:

• Marketing qualification or Marketing Experience
• Familiar with e-broadcast tools is essential
• Familiar with Microsoft SharePoint (MOSS) would be an advantage
• Strong verbal and written communication skills are essential.
• To be the CRM super-user and be involved with EHQ testing projects

Salary:

£24,000 to £28,000

Hours:

9.00am to 5.30pm