Marketing Manager

We have a very exciting opportunity for a Marketing Manager to join a successful consultancy near Bourne End, Marlow, Bucks. The company is long established and has a well-recognised brand; however there is the opportunity to enhance the brand and they have now taken the decision to upgrade the marketing function in the company with particular emphasis on leveraging the brand and database via the development of online activities.

This role would suit a Senior Marketing Executive or Marketing Co-ordinator looking for a step up and greater challenge into a stand alone Marketing Manager role. Ideally you will have at least three years’ marketing experience working on a portfolio of ideally Events , Publishing or research

Hybrid role.

The company is long established and has a well-recognised brand, the role has different areas of activity including: managing and running international events, publication of a quarterly magazine and compiling research reports.

The Marketing Manger role involves

• Responsible for initiating, co-ordinating and managing all areas of marketing – from the development of the strategy to the execution of different elements.
• Responsible for all marketing activities such as Events ,media (online and print) and research. This role will involve running multiple campaigns, to promote different  products. The focus will need to be on creativity to communicate key messages, as marketing budgets are  limited.

Scope of the Marketing Manager position

•  Manage and coordinate all marketing activities.
• A strong copy writer
• Develop and implement marketing plans and projects for new and existing products
• Manage the productivity of the marketing plans and projects
• Monitor, review and report on all marketing activity and results
• Commercially acute

Key Accountabilities / Responsibilities of the Marketing Manager role

• Monitor the  image in the marketplace and take “ownership” of the brand values in strategic development.
• Develop appropriate marketing communication campaigns for the company’s subscriptions and information products.
• Develop media plans providing strategic thinking behind ad placement, rates and response.
• Provide support function to various line managers i.e. The Managing Director, Events ,Sales , Editorial and research departments
• Build on email marketing delivery with emphasis on data segmentation and targeting.
• Manage and cleanse databases and monitor the subscription process, feeding this information through to data sources.
• Monitor and interpret live campaigns to identify any issues and optimization steps.
• Liaise with external clients to ensure successful delivery of  email marketing campaigns.
• Evaluate, recommend and develop on  online marketing presence, building into the marketing strategy / plans new networking and marketing online media / options. i.e. LinkedIn, Twitter etc
• Help develop sales promotion to support the sales team
• Occassional overseas travel to events

Key Deliverables

Events

• Devise, plan and implement cost effective, targeted marketing campaigns for group Events.
• Work closely with the internal team on the planning progress and result of marketing activity
• Identify and select both internal and external data, to ensure you target the right audiences.

Media

Online

• Manage paid search campaigns and budgets
• Manage weekly and monthly reporting and tracking, flagging issues to the Managing Director and report metric / results appropriately
• Drive the positioning of the online portal to an international marketplace
• Effectively manage outside partnerships to maximise ROI
• Lead and develop online communities

Print

• Increase paid for subscriptions to the publication
• Work with the editor to develop topical features and supplements

Experience & Knowledge required for the Marketing Manager role

• Experience of direct marketing, ideally in conferences or B2B environment
• Proven knowledge and experience in new media and online marketing/sales/ development of products
• Understanding of key principles of database marketing
• Experience in interfacing with advertising/design/PR agencies/printers
• Knowledge or experience of content management systems and web programming basics such as html and JavaScript.
• Knowledge with email marketing products such as Mailchip
• Experience of using integrated marketing channels
• Experience of managing multiple concurrent marketing campaigns
• Advanced writing skills and experience of writing brochures and press releases
• Creative and analytical experience, to be able to exercise good judgment in think of new ways to reach target audiences
• An excellent understanding of social media and how to market effectively through it