Marketing Manager

Do you have experience of managing the whole marketing mix both digital and traditional?

Looking for a busy working environment?

Then we are looking for you!

Our lovely client based in Marlow are looking for an experienced Marketing Manager to join them and take ownership for driving demand and increasing reseller loyalty.

The Marketing Manager is responsible for demand generation for many key mobile brands, through best-in-class marketing planning and execution.

They are also responsible for the ongoing success of the Platinum Club, our established reseller partner programme. Additionally, this role covers internal and external corporate marketing activity and the delivery of the brand, ensuring consistent execution across all touch points.

Developing and enhancing relations with our brand partners as well as our sales, product, finance and vendor teams is essential, to create marketing campaigns that drive growth and deliver the maximum ROI for our brand partners and for the company.

The Role

• Develop, execute and report on quarterly marketing plans
• Sustain and enhance strong relationships
• Ensure all brand partner marketing funds are leveraged and deliver the maximise ROI
• Manage all internal incentive and promotional sales days
• Be a key driver of loyalty through the ongoing management of our Platinum Club loyalty programme, including the successful annual delivery of our Platinum Club conference (100+ members, 25+ brand partners, 20+ staff) and ongoing content updates for the dedicated website
• Manage and deliver our monthly flagship digital publication, working with our brand partners for content and advertising, our in-house designer for creative and internal stakeholders
• Manage the content creation of our weekly reseller email communications
• Initiate content/news items for the website and social media channels (LinkedIn, Twitter, Facebook)
• Manage the creation and ongoing maintenance of our slideware
• Support internal events and participation in external events
• Own the management of our customer, media and brand partner databases to ensure the most accurate and relevant target data to support our demand generation and sales enablement activities
• Budgetary management, forecasting and reporting of activity
• Provide support for the Head of Marketing and CEO

Knowledge and Experience

• Previous channel marketing experience
• Excellent communication skills, presenter and a great networker
• Knowledge of the mobile/tech channel
• Ability to adapt to rapidly changing priorities
• Excellent copywriting/story telling
• Self-starter and driven to deliver results directly and through the influence of others
• Creativity in both the design and implementation of programs and plans
• Great organisation skills with the ability to balance multiple tactical projects with strategic thinking
• Budgetary management and experience in ROI reporting
• Bachelor’s Degree (marketing, business or related studies) or equivalent
• Excellent working knowledge of MS Office tools (PowerPoint, Outlook, Excel, Word)

Desirable

• Experience with Salesforce and ideally Pardot
• Experience of loyalty programmes

Hours

• 42.5 Hrs Per Week – 8:30am – 18:00 Monday – Friday

Salary

• £32,000 to £40,000 dependant on experience