Remote Marketing Executive

A fantastic opportunity for a Marketing Executive with campaign management and email marketing experience.This is a working from home position, working for a leading training organisation based in Berkshire which offers a variety of opportunities for employees to really grow and develop. The candidate should live within an hours commute of Wokingham.

Your key responsibilities will include:

• Implementing campaigns across all marketing channels.

• Ensuring sites are best optimised for search engines. To get tier 1-2 areas within the first page on Google, organically or via Paid campaigns.

• Managing and implementing e-marketing campaigns, this includes marketing automation (workflows). You must also maintain the CRM house file and cleanse data / dataviews on a regular basis.

• Managing all social media channels, this includes regular reviews of social media lead generation opportunities.

• Creating and editing videos to be used across channels.

• Managing campaigns and ensuring consistent messages across tier 1-4 areas for all offline and online channels. This includes events and seminars (both virtual and inperson).

• Monitoring and analysing competitor offerings and developing competitive strategies.

• Monthly and quarterly reporting on the effectiveness of all marketing campaigns including task and booking reports.

• Identifying opportunities and maximising the exposure of the brand

• Ad-hoc marketing activities to support sales.

What skills and experience do I need?

• Must be confident and competent in campaign management.
• Competent with CMS’, email marketing and social media platforms.
• Experience or knowledge of the training and/or apprenticeship industry (desirable).
• Must be customer-focused.
• Good interpersonal and communication skills.
• A well-organised person in a service-orientated environment.
• Good at managing expectations with team and colleagues in other departments.
• Sound judgement and decision making capabilities.
• A team player (willing to support and help colleagues when needed).