Sales Development Representative Salary UK

Sales Development Representative Salary UK

Sales development representative assists an organization in expanding the customer base. He/she acts as the first line of communication with potential customers. SDR acts as a product specialist and provides specialized information regarding a product or service to prospects. SDRs communicate with potential customers by phone calls or emails and try to identify their potential needs and build a relationship with them to expand the customer base.
Following are the responsibilities of SDR:

  • Comprehensive understanding of the sales process.
  • Excellent communication skills.
  • Providing specialized product advice to potential customers.
  • Actively seizing new business opportunities in the market.
  • Collaborating with the entire sales team to devise marketing strategies.

A Sales development representative’s job is an entry-level job in the United Kingdom, but there are numerous opportunities available for enthusiastic individuals. This job can be full-time (9:00 am to 5:00 pm), or it could be part-time as well.

Average salary of Sales Development Representative in United Kingdom:

In the United Kingdom average salary of SDR is £/45319year.

According to,, and salary of SDR is £48,412/year, £45,312/year, and £42,234/year respectively.
These are the average estimates of salary, but SDR can surely earn more than this depending on the skills and commitment of the individual.

Variables that determine pay scale of Sales Development Representative in United Kingdom:

The pay that an organization offers an employee depends upon many variables, some of them are discussed below

  1. Job Experience:
    Prior job experience is a significant factor in determining the pay-scale of an individual. A person having 10years of experience will earn more than any fresh graduate.
  2. Job timings:
    The salary of an employee who is working on a full-time basis is more than the one who is working on a part-time basis.
  3. Geographical location:
    The location of posting is also a significant factor in determining the pay-scale of an employee.

Skills, Qualification and Career Development:

There is a diverse range of industries and sectors which can become potential hiring options for a sales development representative. So as an individual dreaming of a sales representative job can find work in any field and sector of your interest.

All graduate and non-graduate individuals can opt for a sales development representative position but a degree in Business, sales, and marketing, or any relevant field would be useful for this position. You can also opt for short certified courses.

Following skills are required to become a sales development representative:

  • Technological literacy.
  • Excellent communication skills.
  • Ability to have a cool and calm interaction with customers.
  • Ability to solve problems in real-time.
  • Good organizational skills.

Sales development representative is an entry-level job and there is no specific degree required for this job. A graduate from any field can join this job if he/she can demonstrate good marketing skills. Individuals having excellent marketing skills with proven results can get promoted to upward levels in a very short time.


Click here to see a list of sample interview questions.

“Sales Development Representative Salary UK”

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