Not getting enough qualified applicants when you post a job?
Here’s how you can fix it:
If your job ads are live but your inbox is eerily quiet, or worse, full of unqualified candidates, you’re not alone. One of the most common complaints we hear from business owners is this: “We just can’t find good people.”
But the talent is out there.
If you’re not attracting qualified applicants, it’s a sign your hiring process might need a strategic overhaul, not just a wider net.
As a recruitment agency, we’ve helped businesses across industries fix this problem. Here’s what works:
Rethink Your Job Description
If your job ad is a copy-paste of internal HR lingo, it’s time for a rewrite.
- Focus on outcomes, not just responsibilities
- Highlight growth opportunities, company culture, and unique benefits
- Cut the laundry list of “requirements” to what’s truly essential
The more engaging and relevant your job post, the better the quality of applicants you’ll attract.
Know Where Your Talent Lives
Posting to the same job board over and over won’t cut it.
- Use niche job boards relevant to your industry
- Promote roles on social platforms (especially LinkedIn and Instagram)
- Encourage your team to share job openings through their network
Our agency uses multi-channel outreach to find hidden talent – not just those actively job-seeking.
Strengthen Your Employer Brand
Candidates Google you. They check your reviews. They browse your socials. If what they see doesn’t inspire confidence, they won’t apply.
- Showcase real employee stories
- Share behind-the-scenes content of your culture
- Ask your current team to post about open roles
Top candidates don’t just want a job, they want to join a company they can believe in.
Streamline the Application Process
If applying to your job takes 30 minutes or more, expect drop-off.
- Simplify your application form
- Ensure it’s mobile-friendly
- Respond quickly and clearly
Speed and ease can be the difference between landing a top candidate or losing them to a competitor.
Get Proactive
If you’re only reviewing inbound applications, you’re missing 70% of the market.
- Passive candidates (employed but open to the right opportunity) are gold
- Outreach and headhunting require time and expertise
- A recruitment partner (like us!) can help target and approach the right people, fast
Review Your Offer.
Sometimes the problem isn’t the talent. It’s what you’re offering.
- Is your salary aligned with the market?
- Are your benefits meaningful and modern?
- Do you offer flexibility or hybrid options?
We can provide salary benchmarks and insights to ensure your offer attracts, not repels, qualified talent.
If you’re struggling to find qualified applicants, the answer isn’t to settle, it’s to adapt.
With the right strategy, messaging, and outreach, you can consistently attract high-quality candidates who add value from day one.
Need help restructuring your hiring process?
That’s what we’re here for.
As a recruitment agency, we specialise in sourcing, attracting, and securing the right people for your business.
Contact us today to find out how we can bring qualified candidates through your door.
