Product Marketing Manager

Are you an experienced marketer with experience in product marketing? Do you want to work for an established not-for-profit organisation going through an exciting period of growth? Then this Product Marketing Manager role could be the perfect opportunity for you.

This Product Marketing Manager role is a very exciting opportunity for someone who wants to join lovely not-for-profit organisation that have seen a large growth in members in the past year. This is a newly created position and a great opportunity for someone who wants to come in and really make the role their own. The role includes managing the product marketing team, implementing marketing strategies, budget management and product advocacy. The focus is mainly around B2B marketing, with some B2C elements.

The ideal person for the role would be someone who has had at least 5 years of experience within marketing and experience leading and managing a team.

The main aim of this position is to oversee the product marketing team and manage the budget in order to increase membership numbers and the visibility of the organisation.

The salary on offer for this role is £42,000- £46,000 dependant on experience. The company also offers a discretionary annual bonus on top of this and a great work life balance. This would be working one day a week from the office just outside of High Wycombe and 4 days from home.

What will I be doing in the Product Marketing Manager role?

• Leading the team – providing guidance and training to the team and creating a positive and collaborative environment.
• Managing the campaigns – Ensuring B2B and B2C marketing plans campaigns are created and delivered to the target audience and in a timely manner.
• Tracking the performance of campaigns and ensure the delivery of KPI’s.
• Working cross departmentally with the business development team and internal stakeholders.
• Working with external consultants and agencies to utilise their expertise on campaigns.
• Working with the Head of Marketing, Brand Manager and Content Marketing Manager to set marketing strategies and plans.
• Conducting market research into trends in the industry and actions of competitors.
• Leading the development of campaign marketing materials including content, graphics, website copy and branding.
• Delivering campaigns via both traditional and digital channels.
• Acting as a product advocate and relaying their benefits to the target market.
• Managing the budget.
• Mapping customer engagement.
• Tracking campaign success and producing post campaign analysis reports.
• Keeping up to date with new trends with customers.
• Using analytics to gain insights.

What skills and experience do I need for the Product Marketing Manager role?

• Educated to degree level
• Experience managing a team
• 5+ years experience working within product marketing and B2B.
• Experience of executing multi channel marketing campaigns
• Analytical experience
• Budget management experience
• Use of digital media
• Great relationship building skills
• Strong negotiation skills
• Experience of a CRM system

What benefits are on offer in this Product Marketing Manager role?

As well as a great hybrid working split, this company really focuses on personal development ensuring that you feel you are growing within your role. They offer 25 days holiday (excluding public holidays) which increases after four years within the company. They also offer a generous pension of up to 8%, company sick pay, life assurance (4x salary), salary sacrifice schemes such as additional annual leave, Employee Assistance Bonus, a day paid volunteering and a great annual bonus scheme!!!

Does this Product Marketing Manager role seem like the perfect role for you? Then please do apply now!!!